Question

PIN IMAGE

Once the content surrounding a pin is optimized, it’s key that the quality of the image itself is examined. It would seem obvious, but still bears mentioning, that pins that look good get more attention than those that don’t. What constitutes a good-looking pin? Several criteria must be met: • The image must be high-quality/high-resolution.

• It should be clear and present the desired message in a simple and straightforward manner.21

Also, it’s important to note that lighter pictures are saved more than darker ones, and that images without faces tend to be saved more often than those containing faces.22

Other elements to consider are the pin size and orientation. “All pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small.”23

In general, vertical pins are preferable because many people use Pinterest on their mobile phones and Pinterest organizes feeds into columns.24 PRIME PINNING TIME

When is the ideal time for a business to post its pins? To a certain extent, this depends on who the target audience is, and it is best for a business to conduct the necessary testing to find out when that audience would be engaged. That being said, there are some general ideas about when the best posting time on Pinterest is, “according to SocialFresh, on average, the best times to post are 2PM – 4PM EST and 8PM – 1AM EST; and research by HubSpot says Saturday morning is THE best time to post.”25

A company should not post anything on Pinterest unless it is tied to a larger campaign and/or goal. A business owner should be able to say, “By pinning x, I am closer to achieving y.”

1. Pretend that a service-based, B2C establishment’s goal is to establish itself as an industry expert. That business could be a florist, tutoring agency, car rental service, etc. You are free to select the type of business.

2. Describe three kinds of images/content this business could post that would be likely to attract the attention of the target audience, and help it achieve its goal.

3. Now, think of a different objective that same business would like to achieve. What could you pin that could help the business achieve that goal?

4. Submit your responses.

Answer 1

1. Let it be a florist business.

2. Three kinds of images/content that a florist may post to attract the attention of the target people could be:

• Posting a different kind of image. Most commonly, images related to a florist will be of some flowers; in a vase or pinned on wall etc.. Trying a different style and background will make results.
• Image/Content should match the mindset of the target people. Most common customers for a florist will be the youth. So attract them with their language. So, pictures of any outdated flowering styles or sporadic descriptions will not make sense.
• A strategic image/content will work more than a mere descriptive content. Conveying strategies in minimum words will be more helpful. It may be any offers or description of a rare collection or anything else.

3. If our florist wish to widen his business by undertaking decoration of events, He may pin videos or images of sample decorations that he can do.