Question

Need: A listing of the cheesecake factory (CAKE) trends and changes in sales, earnings and stock performance, and changes in reputation and image.

Answer 1

References for the images of trends obtained from The Wall Street Journal website :

https://quotes.wsj.com/CAKE/advanced-chart

https://quotes.wsj.com/CAKE

The very fact The Cheesecake Factory incorporated has made it to the Fortune 100 in spite of competition which is as superlative as McDonald's KFC and Subway including numerous other top brands, fruits its excellent marketing strategy and you need branding together with a top of the class customer service with tailor made menus perfectly suited to various segments. The brand offers a unique dining experience like none other, show a perfect mix of excellent marketing strategy competitive pricing effective promotional activities and excellent customer service menus suitable for every segment of customer. It has constantly upgraded its image and brand to maintain an edge over its competitors and also proved its perfect planning and low risk high success probability approach to expansion, by opening a single restaurant in Dubai the success of which was followed by another four. Exemplary practices of inclusive marketing strategy where a customer is made to feel a part of the organisation by offering free dinner and many other discounts to customers for celebration of every achievement thereby garnering huge word of mouth publicity. The staff members and media persons as also not excluded from these benefits creating a massive positive feel for the brand as being an inclusive and caring one. It also allows customers to take home the leftovers bits is a major consideration for families dining out. Customer service is absolutely brilliant and Cheese factory understands that for a service oriented business it is the essential focus which decides the success of the organisation.

Therefore, The Cheesecake Factory has managed to go from strength to strength and compete with giants such as McDonalds and KFC effectively and successfully. Any negatives causing a drop in sales were effectively and decisively controlled immediately, and as a result, the company continues its successful story with widespread expansion and growth with the help of a loyal and welcoming customer base.