Question

Eric has faced the lower sales from his laundry business and it business has gone to bankrupt. Eric get some ideas to revitalize his business. He suggest to provide new services such as drive thru laudry service ( customer will get a receipt after 3 hours come back to collect and they no need to get out from car especially the lock down of COVID 19), cooperate with GRAB to have a pick up service at cusmoter's house ( after 3 hours will deliever to customer ).

Discuss the specific steps that Eric should do to Re-operate his business ( Acoording to new business concept )

Around 800 words, please teach me how to revitalize the business that faced with this situation. Thank You

Answer 1

We all know the this COVID-19 Pandemic, making much trouble to all over the world and spreading seamlessly all around the globe and lock down has been done to almost all countries and many steps are being taken to get rid of it.All of the people are need to stay at home but are in need of services and all the business persons need to maintain their business in this crucial time.In this Hard-time you need to change the model of your business.

In this time of lock down globally it is the best service to give drive thru service for laundry and delivery of the services.As many people are in the need of this service as laundry is one of the essential service.

To attract the Customers give various features to them and the measures your laundry company to avid spread of this pandemic COVID-19.

1)Get your Place Santize in regular interval of hours and add a feature that Your place gets sanitize regularly and all employees are provided with masks and gloves to avoid the spread in clothes.

2)Get the clothes sprayed with Disinfectant so that customers can feel satisfied about their clothes and are safe.

3)Do the Screening of staff Regularly so that when they wash the clothes or deliver the products to their home,all can be safe and the customer feels satisfied.

4)When Customer Gives Laundry,get them the receipt about the number of clothes and all from any digital platform directly to their Mobile phone.

5)Make Laundry packets completely sealed so customer can feel safe for No Virus.

6)Try to give some Complementary gift such as provide them free small Bottle of sanitizer or mask upon every successful delivery.

7)Try to ask customers feedback for your service and ask them how can you improve your services more.

This time is hard for your business but as well as best to make some regular clients for your Laundry service after the End of lock down and when all the services across globally we resume to normal.

The current Need of the customer Currently to ensure safety and taking as much as precautions to avoid this Pandemic COVID-19.Your current target for now just be satisfying the safety needs of the customers and assuring them about your service.

All you need is to focus on the marketing techniques to attract people with the features you are offering to them.Let us discuss about the Marketing Tips to reach clients.

Always Remember the 80/20 rule that 80% of the business come from 20% of the customers.Try to Re market your old customers.

Go for the Referrals which can help you much in growing your business and share all the features within your family and your true friends.

Use as much as social sites to advertise your business and the features you are offering them,make video while sanitizing your place and all features you are offering so that the customer can feel satisfied about the services your are offering and believe in your business model.Make a Video of the complete process of how you are offering your service and how safely customers clothes are being washed and ironed, video should be of clear quality. Be consistent about uploading your posts about the service at regular intervals.

Make use of all digital platforms to promote your business now as all people are at home and using social media platforms.If you want to get joined on all the platforms then make sure where you are do your best job.

Try to use paid service if possible on Facebook ads and Instagram to promote your business and you can set up alerts from Google alert to get you find when people are looking for your service.

Be consistent in marketing your online content, this is the best measure of success.

Add new innovations in your marketing media platforms, try to be as much creative you can be to attract your customers.

Hope this all tips and techiques can help you to find the best suitable solution for your business.