Question

Compare and contrast the two MAIN generic business level strategies used by two different mobile phone producers to gain and sustain competitive advantage, using two specific companies of your choice.

Answer 1

The two companies which I'm taking here, in this case, are Apple and Motorola. They both are mobile phone American based producing companies. So here we are talking about the business-level strategies of these two companies which are somehow ruling the world with there smartphones. The two main business-level strategies are Cost leadership and focus. Both companies are doing great in today's time but if we compare the cost leadership between them then apple's cost of manufacturing is less than Motorola but still, they always come up with something new and with the help of technology apple is growing amazingly in the field of smartphones. On the other hand, Motorola is also performing well but they aren't getting full technical support and their costs are more in the field of smartphones. And now if we talk about focus then it means to focus on a particular segment of people which can help the companies to increase their businesses. Apple smartphones are those who everyone can't afford to buy it. They are quite expensive and if we talk about Motorola then they are low budget phones and can be bought by anyone. It depends on the people that they are comfortable with which company's smartphone and if they find satisfaction then they will stick to that company.

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