Question

In: Operations Management

Try to cite an example of a specific MNC that used military strategy to guide the...

Try to cite an example of a specific MNC that used military strategy to guide the business competition and win.

answer should be including this,it will help you to answer you can take this as a hint.....

First, you need a target. You can choose a company which you are familar with and know a lot about it, and try to find some information about its main industry, main rivals, or the competition situation. Then you can find the answer.okay, so you need to explain one company's strategy among its competitors, and not the process of competing itself brief intro or explamination.

subject name:Multinational Management

Solutions

Expert Solution

Intel is a good example of a company that used military strategy in order to guide its business, gain a competitive edge and win. Intel's innovation department always believed that utilising warfare tactics was the best way to build a competitive edge. Intel briefly used military strategies or doctrines from the book The Art Of War by Sunzi. The book contains 13 chapters and one of Sunzi's military doctrine or military strategy was to win a war without even having to fight the enemy in the battle field. This may seem like a pure military doctrine on the surface, when translated into business strategy, it meant that always be a step ahead of your competition because perfect competition always leads to price warfare. Business books like Zero to One by Peter Thiel and the Blue Ocean Strategy by Chan & Renee encourage their readers or businesses to avoid competition and utilize product differentiation as a means of competing. The idea behind this was to find a white space in the market. Untapped markets or gaps in the markets which are not currently being serviced are known as white spaces.

Intel's competing principles were built on product differentiation and innovation. Intel was founded in 1968. One of intel's biggest leap in innovation was packing more cores into a smaller chip along with integrated graphics. Intel launched its first integrated chip in 1999. The integrated graphics chips built the GPU or the graphics processing unit right into the CPU. Prior to an integrated graphics solution computers needed separate video and sound cards which took up more power and precious real estate on the mother board. Intel also made power full leaps in innovation with its powerful Xeon processors and server processing technology.

Sources :Ebiz (website) & Intel's Website


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