Question

QUESTION 16

1. Big Data- the data acquired by companies and government is used for which of the following:

   	1.	Developing a marketing strategy
   	2.	Identify new product opportunities
   	3.	Positioning products
   	4.	Big data is used for all of the above

1 points   

QUESTION 17

1. In recent years, data analytics has been a popular major. Recent graduates have found that:

   	1.	Jobs for recent graduates are readily available and wages are high due to the talent gap
   	2.	Jobs are very scarce for recent graduates
   	3.	Jobs are available at low wages for recent graduates
   	4.	Jobs are available but graduates need 3-5 years of experience in big data to find one

1 points   

QUESTION 18

1. As discussed in class, S_T_P is an acronym used in marketing for:

   	1.	Sales, Product Training, and Placement
   	2.	A lubricant for gasoline engines
   	3.	Product Selection, Distributor Training, and Consumer Pricing
   	4.	Market Segmentation, Targeting, and Positioning

1 points   

QUESTION 19

1. Demographics matter. Which of the following statements is false?

   		TV show American Idol directed itself to an older audience (50+ years) and the show lost money because advertisers did not want to pay for that older population.
   		All of the above
   		Specific groups of consumers are more receptive to particular products and services than others
   		Consumer populations can be sliced into various demographic segments and products that can be developed and marketed to those demographics

1 points   

QUESTION 20

1. Which one of the following is not among the four levels of "micromarketing"?

   	1.	Segments
   	2.	Niches
   	3.	Local areas
   	4.	Processes

Answer 1

Question 16

Big data is used for marketing strategy formulation, identifying new product opportunities and for positioning products in the market.

Hence, correct answer is 4.

Question 17:

Data analytics are very popular in recent times. Recent graduates found that Jobs are available but graduates need 3-5 years of experience in big data to find one.

Hence, correct answer is 4.

Question 18:

The letters STP stand for segmentation, targeting, and positioning

Hence, the correct answer is 4.

Question 19:

It shall be noted that specific groups of consumers are more receptive to particular products and services than others and consumer populations can be sliced into various demographic segments and products that can be developed and marketed to those demographics.

Hence, demographics matter.

Hence, the correct answer is All of the above

Question 20:

Four levels of Micromarketing are Segments, Niches, Local areas and Individuals

Hence, the correct answer is: 4.