Question

QUESTION 11

1. If Nissan, a Japanese company, had paid more attention in developing the Moco for the local Spanish market while using Nissan’s world-class technology, that would have been an example of which the following expressions used in class:

   	1.	Think local; act global
   	2.	Think global; act local
   	3.	Think macro; act micro
   	4.	Local drive Global

1 points   

QUESTION 12

1. In developing a marketing strategy, which of the following environmental factors are considered?

   	1.	Demographic
   	2.	Political and legal
   	3.	Cultural and Social
   	4.	All of the above

1 points   

QUESTION 13

1. Which of the elements below is not in the proper timeline in the marketing research process

   	1.	Collecting and analyzing data and information after developing a plan for collecting information
   	2.	Developing a research plan for collecting information after defining the research objectives
   	3.	Developing a marketing plan before information is collected
   	4.	Defining the research objectives before developing a research plan

1 points   

QUESTION 14

1. Which one of the following is not true about Secondary Data as you gather information

   	1.	Secondary exists somewhere- usually found in databases
   	2.	Secondary data is often available and at a lower cost than obtaining Primary data
   	3.	Government open-source free data may be a good source of Secondary data
   	4.	Top secret government data may be a good source of Secondary data

1 points   

QUESTION 15

1. True or False: Primary data is data that is not available elsewhere and is collected for specific purposes outlined in the marketing research process.

   True

   False

Answer 1

11 Think local; act global
It is a classic example of think local and act global. Nissan used it world class technology (which has been tried and tested) in alignment to the tastes and prefernces of the Spanish market.

12 All of the above
In marketing a product all environmental factors a firm faces are considered. This helps in the segmentation, targeting and position of a product for a specified group.

13 Collecting and analyzing data and information after developing a plan for collecting information

The steps are as follows , Defining problem, Identyfying research objectives, Creating research design, collection of the data and lastly Analysing the data.

14 Top secret government data may be a good source of Secondary data
The source of secondary data must be verified by trustworthy authority. Secrect data may not be accurate.

15. True
When primary data is collected, its mode of collection and sources of authentication is given in the research.

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