In: Economics
Q5. A monopolist has the cost function C(Q) = m*Q +k*Q2 where m and k are parameters. It faces two types of consumers, A and B, with the following demand curves for its product: PA =60–3*QA PB =80–2*QB For (a)—(c) below, assume Assume m=30 and k=0.
(a) [4] What price will the monopolist charge under uniform pricing?
(b) [4] What prices will the monopolist charge if it can price discriminate?
(c) [4] How much higher is the monopolist’s profit in (b) than in (a)? Now, for part (d), assume m=30 and k=3.
(d) [10] What prices and quantities will the monopolist choose under price discrimination, and under uniform pricing?
a) Under uniform pricing,
Pa = Pb
and Q = total output = Qa + Qb
We have,
Qa = 20 - 1/3 P
and
Qb = 40 - 1/2 P
=> Q = Qa + Qb = 60 - 5/6 P
or P = 72 - 6/5 Q
=> Total Revenue, TR = P*Q = 72Q - 6/5 Q2
=> Marginal Revenue, MR = dTR/dQ = 72 - 12/5 Q
We know,
Total Cost = mQ + k Q2
or Total Cost, C = 30 Q (at m=30 and k=0)
=> Marginal Cost, MC = dC/dQ = 30
At Equilibrium,
MR = MC
=> 72 - 12/5 Q = 30
=> Q = 17.5 units
From the demand function,
P = $51
Profit = TR - TC = $367.5
b) For Type A consumers
Pa = 60 - 3Qa
=> Total Revenue, TRa = Pa*Qa = 60Qa - 3Qa2
=> Marginal Revenue,MRa = dTRa/dQa = 60 - 6Qa
and Total Cost, TCa = 30Qa
=> Marginal Cost, MCa = dTCa/dQa = 30
At Equilibrium,
MRa = MCa
=> 60 - 6Qa = 30
=> Qa = 5units
From the demand function
Pa = $45
Profita = TRa - TRb = $75
For type B
Pb = 80 - 2Qb
=> Total Revenue, TRb = Pb*Qb = 80Qb - 2Qb2
=> Marginal Revenue,MRb = dTRb/dQb= 8b - 4Qb
and Total Cost, TCb = 30Qb
=> Marginal Cost, MCb = dTCb/dQb = 30
At Equilibrium,
MRb = MCb
=> 80 - 4Qb = 30
=> Qb= 12.5units
From the demand function
Pb= $55
Profitb = TRb - TCb = $312.5
c) Profit when it sets a uniform price = $367.5
Profit when it price discriminates = Profita + Profitb = 312.5 +75 = $387.5
Therefore, the monopolist earns $20 more profit if it uses price discrimination
d)Under uniform pricing,
Pa = Pb
and Q = total output = Qa + Qb
We have,
Qa = 20 - 1/3 P
and
Qb = 40 - 1/2 P
=> Q = Qa + Qb = 60 - 5/6 P
or P = 72 - 6/5 Q
=> Total Revenue, TR = P*Q = 72Q - 6/5 Q2
=> Marginal Revenue, MR = dTR/dQ = 72 - 12/5 Q
We know,
Total Cost = mQ + k Q2
or Total Cost, C = 30 Q + 3Q2 (at m=30 and k=3)
=> Marginal Cost, MC = dC/dQ = 30 + 6Q
At Equilibrium,
MR = MC
=> 72 - 12/5 Q = 30 + 6Q
=> Q = 8.75 units
From the demand function,
P = $61.5
Profit = TR - TC = 8.75*61.5 - 3*8.75*(10+8.75)
=> Profit = $45.9375
For type A
Pa = 60 - 3Qa
=> Total Revenue, TRa = Pa*Qa = 60Qa - 3Qa2
=> Marginal Revenue,MRa = dTRa/dQa = 60 - 6Qa
and Total Cost, TCa = 30Qa + 3Qa2
=> Marginal Cost, MCa = dTCa/dQa = 30 + 6Qa
At Equilibrium,
MRa = MCa
=> 60 - 6Qa = 30 + 6Qa
=> Qa = 2.5 units
From the demand function
Pa = $52.5
Profita = TRa - TRb = 2.5*52.5 - 3*2.5*(10+2.5) = $37.5
For type B
Pb = 80 - 2Qb
=> Total Revenue, TRb = Pb*Qb = 80Qb - 2Qb2
=> Marginal Revenue,MRb = dTRb/dQb= 8b - 4Qb
and Total Cost, TCb = 30Qb + 3Qb2
=> Marginal Cost, MCb = dTCb/dQb = 30 + 6Qb
At Equilibrium,
MRb = MCb
=> 80 - 4Qb = 30 + 6Qb
=> Qb= 5units
From the demand function
Pb= $70
Profitb = TRb - TCb = 70*5 - 3*5*(10+5) = $225
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