Question

In: Economics

Starbucks sales about $1 million per store each year, or about $2,700 per store per day....

  1. Starbucks sales about $1 million per store each year, or about $2,700 per store per day. McDonalds sell about $2 million, and Chick-Fil-A sells $4 million (open only 6 days). Assuming each has the same elasticity of demand of approximately 0.75, if each business offers a 5% discount…
    1. What will their new store sales be?

      Solutions

      Expert Solution

      Current price = P

      New Price = P*

      dP = P* - P

      P* = 95P/100

      = > dP = 95P/100 – P

      = > dP/P = -5/100

      Now , the total demand is 1million for Starbucks

      2million for McDonalds

      4million for Chick Fil-A

      Elasticity of demand = (dQ/Q)/(dP/P)

      = > -0.75 = (Q* - Q)/Q/(-5/100);                         Q*= new store sales

      For Starbucks:-

      = > 0.75 *5/100 = Q*/Q -1

      = > 0.75 *5/100 + 1 = Q* (10-5);                    Q=1 million

      = > 37500 + 105 = Q*

      = >Q* = 1037500

      For McDonalds:-

      = >0.75 * 5/100 = Q*/Q -1

      = > 0.75 *5/100 + 1 = Q* (20-5);

      = > 75000 + 205 = Q*

      = > Q* = 2075000

      For Chick Fil A:-

      = > 0.75 *5/100 = Q*/Q -1

      = >0.75 *5/100 + 1 = Q* (40-5);

      = > Q* = 4150000


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