Question

EXPLAIN, EXAMPLE OF A COMPANY IN ALLIANCE STRATEGY OF SLOW CYCLE MARKET

Answer 1

Strategic alliances are one of the most common and well known word for industries. In this the two or more companies that participate as an independent companies and cooperate in various activities to achieve business objective.

The alliance between the companies use all their resources, capability and skills by mutually cooperating in developing, manufacturing and distributing products or service etc. This kind of strategy always bring great results to the companies that work together to achieve their respective objectives.

There are different types of strategic alliances are joint venture, equity and non-equity strategic alliances.

There are so many companies that are under strategic alliance of slow cycle market are:

· Spotify and Uber

· Hewlett-Packard and Disney

· Starbucks and Barnes & Noble etc.

These are few examples of the companies that work together under strategic alliance of slow cycle market. The slow cycle market for these companies are defined as resources of the companies are act as a shield for both the companies and safeguard for long period of time.

Because of the slow cycle market, the companies form a strategic alliance through which a competitive advantage are protected for long period of time.

For example, Starbucks manufactures varieties of coffees and food products whereas Barnes & Noble is a bookstore and sells coffees in their stores that benefits both the companies.

In the same way Spotify and Uber are the other example of such alliance that enjoys and shares the benefits and increase their market demand with brand names. The slow cycle market is very less in the current market because of the extended technology and fast growth.