Question

• Kaiser Permanente: Best for Health Savings Account (HSA) Options
• Blue Cross Blue Shield: Best Large Provider Network
• Unitedhealthcare: Best for Online Care
• Aetna: Best for Employer-Based Plans
• Cigna: Best for Telehealth Care
• HCSC: Best for Healthy Living Programs
• Molina Healthcare: Best for Preventive Care

Many markets have at least some impediments that make it difficult for the competition to gain market share. Brand strength is a big one. Look at Blue Cross Blue Shield they continue to lead the health insurance market. Many people go with Blue because of their name and brand strength.

"Why would I pick anyone else? They have all the doctors and hospitals in their network."

Think about Blue's competition: Aetna, United HealthCare and Cigna. How do they compete?

Answer 1

Why you peoples to go for insurance mean insurance provides people with a much needed financial breakup at times of medical emergencies one of the ways to be financially prepared against uncertain health risks is by buying health insurance.health insurance is a type of insurance coverage that pays for medical expenses incurred by the insured.

AETNA's major competitors in the Medicare only offering sector. The short answer is united ,kaiser,anthem, cigna and AETNA's largest competitors.

As Aetna is also in the business of private health insurance.Also note that blue cross/ shield was named a competitior, but their plans are sometimes managed by companies that are given licenses to use the name like anthem and HSCS , so they do not have a separate listening.

An examination of the proposed health insurance mergers and the consequent impact on competition aetna identified the following companies as competition: united kaiser, anthem,blue cross/ shield,cigna the following companies were identified as those who provide medicaid advantage plans. Enrollment in such plans are only eligible to those already on a medicaid plan so these companies are great list , straight from the company itsel.

UNITED HEALTH CARE

This company is trying to engage customers in an amusing way. Their latest compaigns take inspiration from the actual medical codes. The hekath infrastructure is a long heated topic of debate and often stresses both medical professionals and patient alike. Their aim is to turn these frustrations into common ground by poking fun at the industry itself. We are going to make them laugh and may be , just may be they 'll trust us. Said Jeanie caggiano the exec VP and executive creative director at publicis groupe's Leo burnett, Chicago,which created the campaign.

KAISER

Embracing digital platforms is one of Kaisers strategies. Back in 2010 the company joined with marketo to streamline and manage digital information with customers.

ANTHEM

The company shifted towards a sense of community, trust and attempts to make the insurance field as easy as possible for consumers. Speak in conversational not jargon- infused, language was one of their goals. There started their rebranding strategy with an announcement for offering medicaid D plans , and attempted to corner the senior market by using more relaxed,soothing messages as opposed to other strategies from competitors who were screaming at seniors using scare tactics,talking heads, and has- been spokespersons. The name of the brand makeover was the feel better compaign.

CIGNA

Cigna is going for a checkup angel in their latest round of television advertising with the help of medical based television stars. Actors from the likes of scrubs, Grey's anatomy and house teamed up to spread the message that you don't have to wait for expensive, confusing medical insurance and situations to pile up waiting for recourse .instead you can do your part and keep your self healthy by getting your annual check up. Their slogans is go now and take control of your health. The spotlight made fun of the fact that the actors were incredibly limited in actual medical knowledge, but that even they know knowledge is power. Power that every day patients and viewer's have to get a check up . you can watch the vedio here.

The articles also notes that cigna has stayed in the ring for obamacare offerings, while others have pulled out.

HCSC

Operating number of local blue cross/ shield companies, as well as demographically driverse areas the company has a number of different strategies that we use to try and meet each of those different marketplace says CMO Darren Rodgers. In the past before the affordable care act, Rodgers says his teams were always marketing directly to customers through means of brand awareness in the employer segment. Now how ever their individual business segment has been enormous growth and shifting their tone from talking to large corporate entities to the individual level. The company has also had struggles in adopting to a digital platform , and as an old company also ensuring that its workforce understand and can utilize their tools fluently.