With the opening and growth of Florida Blue retail health insurance stores, marketers at Blue Cross...

With the opening and growth of Florida Blue retail health insurance stores, marketers at Blue Cross Blue Shield of Florida should anticipate...

	a.	the centers losing their uniqueness as competitors copy the idea with centers of their own.
		b. brokers moving their business to other carriers in protest of the competition that these retail centers pose to them.
	c.	positive publicity stemming from the uniqueness of buying health insurance at a retail "store."
		d. all of the above.

Expert Solution

The correct option is

All of the above is true

When the same provide is there in the city then the rivalry is possible. Florida Blue has upset their channel partners who were traditional intermediaries. This is the reason why brokers moving their business to other carriers in protest of the competition that these retail centers pose to them. Florida blue has various policies that help the company to have a huge customer base.

So by these way all the options are correct.

keosha answered 2 years ago

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