Identify a large company to be your mentor company to analyze
and formulate its global marketing strategy.
Select one of the following companies: Samsung, Uber, or
Amazon.
Under a Situational Analysis heading
Construct an environmental analysis for your chosen company
regarding:
Economic
Trade
Social and Cultural
Political, Legal, and Regulatory
Under a General Strategy heading
Identify a country in one of the following regions for your
company to expand to (if your company is already in a selected
country, you...