Question

A. Use the Internet to research and investigate Whole Foods via news and PR reports.

B. In one page, assess the social media strategy of Whole Foods and determine if they have been effective at overcoming negative reports in the press.

Answer 1

a). Whole Foods Market is the world's driving regular and natural nourishments grocery store and America's first national "Affirmed Organic" merchant. Organization mission is to advance the imperativeness and prosperity of all people by providing the most noteworthy quality, most healthy nourishments accessible. Since the virtue of our sustenance and the wellbeing of our bodies are straightforwardly identified with the immaculateness and strength of our condition, their mission is given to the advancement of naturally developed nourishments, nourishment security concerns, and the manageability of our whole biological system. the organization has had an expansive and positive effect on the common and natural sustenance’s development all through the United States, helping come out on top to across the country acknowledgment in the course of the most recent 27 years.

Whole Foods Market, Inc. is a Texas enterprise joined in 1980. The Company is situated in Austin, Texas and behaviours business through different wholly possessed backups. They work in one reportable section, common and natural nourishments general stores.

Latest news- The Cornucopia Institute, a national homestead research group inquire about gathering that goes about as a natural industry guard dog, reported today that it asked the Federal Trade Commission to explore claims of shopper extortion and mislabelling identified with Whole Foods' "Mindfully Grown" create rating program. Situated in Cornucopia, Wisconsin, the association has archived various cases where the food merchant has named items "Great," "Better" or "Best" when the ranches or wholesalers being referred to had not met the models put forward in the organization's as of late grown "Dependably Grown" rules.

"Entire Foods is undermining financial specialist and shopper certainty, and their capacity to gather premium costs, by playing reckless with the very framework they are asserting offers their clients create that meets a higher standard," said Mark A. Kastel, Senior Farm Policy Analyst at Cornucopia.

b). Online networking Objectives

In 2017, the essential focal point of their online networking technique will be to fabricate more grounded associations with devotees and increment mark mindfulness so as to convey more activity to the stores through our engagement via web-based networking media accounts. Keeping in mind the end goal to accomplish these objectives they have to: - Post all the more much of the time to expand engagement rate - Increase the quantity of communications

1. Increment activity to organization site from web-based social networking accounts by 40% out of a half year a. Increment mark mindfulness through expanded specifies on Twitter, Instagram, Face book.

b. Increment utilization of hash tags identified with the organization on Twitter, Instagram, Face book. 2. Increment Instagram supporters by 35,000 out of a half year

3. Increment the measure of unique, drawing in content posted on Face book and Instagram diverts by 30% out of a half year

Key Performance Indicators

1. Various guests coordinated to the Whole Foods site from Face book, Twitter, and Instagram

2. Various Instagram adherents picked up

3. Various every day posts with unique substance transferred to Face book and Instagram accounts

4. Investigation of input got from devotees via web-based networking media posts.