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In: Operations Management

What are some questions that can be asked for a market research survey for a Winery...

What are some questions that can be asked for a market research survey for a Winery business?

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Expert Solution

Winery business also called as wine industry is a billion dollar industry in the world.So, there are some market research questions can be asked during the market survey for the Winery business are:

  1. What percentage of people consume the wine? - By the help of this question,researcher collect the data that how much percent of people consuming the wine in any particular area.
  2. What percentage of people buy the wine online or the offline? - Because it give a approx data about the customer that what percentage of customer is buying the wine online channel or offline channel.It help the wine industry/company to take Future decisions.
  3. If you get a chance to try new wine brand.will you buy or not ? - By this question you able to know that if any new Wine brand will come in market.The customer will buy or not.
  4. How likely are you to recommend any wine brand to a friend? - By the help of this question,you will be able to know the taste and preference of the customer.That how much percentage of people like any particular wine brand.This question help the company to take decision to improve there wine in future or not.
  5. How often you use the wine? - By this question you able to analyze the frequency of using wine of different customer and when you analyze the collective data.you able to know the average data of consumption of total Population of any particular area.
  6. Overall,how much you satisfied with the wine ? - By the help of this question,researcher is able to know that how much consumer is satisfied with any particular wine brand.
  7. What improvement can be done to the wine industry ? - By this question, you get some suggestions and ideas.which will help the Winery business in there innovation and future plans.
  8. What is the reason that you choose any particular brand wine ? - By this question you able to know that why consumer like/dislike your product.

So, these are the some market research questions that a researcher can definitely ask for the Winery business.


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