Identify the factors which could be potentially damaging to Uber’s corporate reputation or brand. Using appropriate...

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Expert Solution

Some of the issues that can have a negative image on the brand of Uber are stated below=

The service quality that is being provided by the drivers of ber has degraded recently casing the customers to think about the company's service quality again

There has been some incidence of misbehavior, sexual assault and violence with the customers by the drivers of Uber causing concern for the customers about the safety and security in these cabs

The conflict between Uber and the drivers whether the drivers will be termed as employees or independent contractors.

The following methods can be used by Uber to create a good brand image=

Facilitating the training to all the drivers about how to treat and deal with the customers before providing the licensing to work on behalf of Uber

Conducting a complete and intense background check of all the drivers for any criminal and financial crime as it will ensure the minimization of crime against the customers.

The company should perform more CSR activities to create a soft brand image among its customers.

keosha answered 2 months ago

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