Question

Question 1. Create a swat analysis on the HelloFresh meal kit organisation in Australia.

Answer 1

SWOT Analysis of HelloFresh Meal organization in Australia

Strength:

• The business model of providing meal kit is proven and thriving with history of six years.
• It has expanded its operations across geographies and has got capable management to handle its diverse operations.
• Good scale up experience from 10 customers in 2011 to operations across 4 to 5 countries within the organization which can be used for further growth in new geographies.

Weakness:

• Fairly new organization and so processes and systems are still evolving.
• Uses extensive packaging in meal items leading to higher costs and generation of wastes.
• Australian operations are the most recent and employees needs to be trained and service delivery needs to be standardised.

Opportunities:

• Australia is a new market and provides ample scope for growth.
• It allows diversification in terms of product offering and reduces concentration risk as till now most of the companies’ revenue are generated from USA.

Threats:

• The Australian laws and regulations with regards to packaged foods could be different from US and Europe. So systems need to be designed to comply with them.
• The culinary preference of the Australian customers may be different from customers in other regions and hence product customization is needed to compete better.