Question

social media crisis management

Answer 1

Ans:-

There are following 9 easy steps that which we if follow then we can successfully manage a social media crisis

1. Stop All Ex- Messages

When there is a single bit of a clue of a crisis, instantly stop all future plan content queued to upload to your social media accounts. Alert any social care members to change to monitor only mode. This can avoid their honest pursuit toanswer before the company is fit to make a explanation.

2. Recognize An Issue

Your first reply must be “yes, we analyze substance has occur” even if you have ZERO replies. This will branch the tide of “hey company, do you know?” information, and give the answer team a one prospect to turn on and collect information. Reply in the place where the crisis first happen?. If it starts on Facebook, post your first answer to Facebook. Then idealize where to go next.

3. Build a Crisis FAQ Page

Determine where the epic point will be for all discussions about the crisis. Create a dock page on the site, or nominate a one social media account and place all the report about the crisis in one area. This will help you to react to questions with a link inspite of an answer. This saves time and avoids misconception of your reactions. Update all bio links to mark to the crisis FAQ.

4. Open Responding in Social Media

When the instructions is gathered and a central FAQ hub is nominated, it’s time to roll up the sleeves and let people know you are in for the long race. Post to all active social media accounts a post that identifies:

A arbitrary of the position
An instant call to action

5. Usage of Visual Signals that Inform

Usage of visuals and graphics forward with words to sign a change in test managing agenda. These pics can be expand across social media channels as a secondary way to keep crowds informed. Exibit names on Twitter and Instagram are easy to change. So are profile and cover images.

6. Create a Pressure Relief Valve

This may be unreasnable, but you want people to pipe on a place you handy. Whether it’s your Facebook page, blog, forum or comments place on your crisis FAQ , you want annoyance to add to on your turf.

7. Recognize the Response Rule of Two

Crisis management isn’t about winning, it’s all about contaminate control. Some people will be angry enough that you’re not going to convince them of anything.

8. Arm Your Army

We know that where all hustle because it’s listed on their Facebook and Linkedin pages. If you need more information about the Airlines crisis, would you call their management communications department and wait on hold or would you go to Linkedin and find anyone at Southwest to whom you had a connection.

9. Learn Your Lessons

After the crisis diminish and you’ve preserved the hole off your laptop, restore and interpret the crisis.

• Make copies of all tweets, status updates, blog comments, etc.
• Make copies of all emails
• Analyze website traffic patterns
• Analyze search volume patterns