Question

Taking into account the market of bottled water and the brands that are circulating in the Greek market, you are invited to identify and describe the factors that shape the consumer behavior of consumers for the different varieties of bottled water.

Answer 1

Answer:

Taking into account the market of bottled water and the brands that are circulating in the Greek market, identifying and describing the factors that shape the consumer behavior of consumers for the different varieties of bottled water as below:

· Brand Image in the market: The brand image is key factor that influences the consumers towards the bottled water. Thus the advertisements and promotions are the key factors that are promoting the consumption of the bottled water products in the target market.

· Availability/Distribution in the market: Availability and distribution is also a significant factor as it makes the availability of the bottled water to the consumer so that consumer can easily buy and use the bottled water for their needs. So adequate distribution and supply chain needs to be worked out for the bottled water for adequate reach and spread in the target region in the Greece nation.

· Lower Cost in the market: Cost is the universal factor that makes the significant impact on the consumer for the consumption of the bottled water in the Greece nation. Thus the costing is being analyzed adequately for making the buying decision by the consumer for the bottled water in Greece nation.

· Consumer match flavours: The flavours in the bottled water is the key factor that makes the buying decision as it influences the customer to high level and consumer makes the purchase decision based on their interest in the flavor of the bottled water.

· Consumer taste match: Consumer taste match is the biggest factor that makes significant impact on the business of bottled water in the Greece nation, as people like the brand to be consumed which matches their tastes.