Question

write about PepsiCo including history, financial mission, vision, products details, major customers, suppliers , economics facts and some main statistics.

Answer 1

PepsiCo

Pepsico is an American multinational industry dealing in in food and beverages. Founded in 1965 ,the company has grown its business in more than 200 countries.

Pepsico was established through the merger of Pepsi Cola and Frito Lay.Pepsi cola was created by Caleb Bradham ,a New Bern NC . Following are some important turning points in the history of the company.

* in 1926, Pepsi received its first logo redesign since the original design of 1906

* in 1929, the logo was changed again.

* in 1931, at the depth of the Great Depression, the pepsi-cola company entered bankruptcy.

* 10 years later the merger of pepsi cola and frito lay and the formation of PepsiCo, Pepsi challenge marketing campaign was launched in 1975.

* in 1996, Pepsico launched the highly successful Pepsi stuff marketing strategy.

* in 2007, Pepsico redesigned it's cans for the 14th time.

* in 2008, Pepsi overhauled it's entire brand simultaneously introducing a new logo and a minimalist label design.

Mission of the company

Pepsi has stated their mission as follows

" our mission is to be the world premiere consumer product company focused on convenient food and beverages we seek to produce financial rewards to the the investors as we provide opportunities for growth and enrichment to our employees our business partners, and the communities in which we operate and in everything we do, we strive for honesty fairness and integrity."

(Source: PepsiCo website)

They have stated their vision as follows

" Pepsico responsibility is to continually improve all aspects of the world in which we operate -has environment, social economic- creating a better tomorrow than today."

"Our vision is to put into action thorough programs and focus on environmental stewardship to benefit society ,and commitment to build shareholder value by making PepsiCoico a truly sustainable company.

>PepsiCo's products

Pepsico ranked 3rd on the Forbes 2018 list of the world's largest food and beverage companies Pepsi cost food portfolio includes chips, flavoured snacks ,cereals,pasta and diary based products.

It's beverage portfolio comprises carbonated soft drinks comma uses ready to drink tea and coffee, sports drinks, and bottled water it also include evolving categories such as cold pressed juices ,probiotics and functional beverages

>Major customers of the company

The primary customers of Pepsico include wholesale and other distributors, food service customers, grocery stores, drug stores, convenience stores, discount/ dollar stores, mass merchandisers, membership stores, and authorised independent bottlers.

>PepsiCo's suppliers

The company claims that it is committed to purchasing from a supplier base representative of their employees ,consumers ,retail customers and communities. Developing partnership with diverse suppliers help them to build the world class supplier base they need.lt creates the mutually beneficial relationship that expand Pepsico sphere of activity. In 2017, they spent approximately 1.35 billion dollars with diverse suppliers in the United States.

>Now let's look at some facts about the success of the company

*Over the years PepsiCo has made several acquisitions.Notable one's were it's 1998 acquisition of Tropicana and it's 2001 purchase of Quaker oats.

*Since 2012, the company's organic revenue has grown by 3.8 percent.

*Headquartered in New York, the company now employs around 267000 people worldwide.

*PepsiCo owns several popular brands, including pepsi, lays, Doritos, Mountain Dew ,Cheetos etc.Notably 22 of its brands generate over l billion each in annual retail sale.

*PepsiCo benefits from its presence in two complementary categories:food and beverages.Purchases in these categories tend to coincide

* In 2018, the company's US business generated 57 percent of its revenue while international operations accounted for 43 percent.

*Forbs ranked the company's flagshi Pepsi brand as the world's 29th most valuable in 2019

*The company earned total revenue of 16.45 billion dollar in second quarter of 2019.

PepsiCo is forcasting organic revenue growth of 4 percent in 2020.New CEO Ramon Laguarta has set out his own strategic vision of what the company will look like in 2025.He believes that PepsiCo can grow and become a company that touches two billion people around the world every day.