Consumer decision-making process. Go through the six steps of
the purchase process outlined in the readings and identify where
marketing can influence each of the six steps. For example, if a
consumer just identified a need for your product in step one, then
the company can advertise how your product fills that need. Or, if
a consumer purchased your product, the consumer can be called and
asked about their satisfaction with the product and if there is any
dissatisfaction steps...