Subject: Innovation
and technology management
Case 1: Use of
Technology
Federal Express
(FedEx) was founded about 50 years ago. It handles on an average of
3 million package-tracking requests on a daily basis. To remain
ahead of its competitors, FedEx strives on customer service by
keeping a comprehensive website, FedEx.com. It increases customer
service and reduces costs. For example, each request for
information which can be retrieved from the website rather than by
the call centre help FedEx to save...