Question

Marketers must ensure they keep the company at the centre of all analysis when carrying out an investigation of the macroenvironment and the immediate environment.

true-false

Answer 1

Answer) Given statement is true,when we talk about marketing plans for the company,we look into how the broad picture of economy and industry is playing out,what are going to be the future trends,however we simply cannot implement all trends just because they are going to be there,we have look at what company stands for,what its core competency is,what is its capability,similarly when we talk about immediate environment,we talk about what are local level trends,what are the current requirements,what is company's competition and this cannot be done without keeping company in the centre,let us take one example,consider a chain of luxury salons with presence in 10% of the country,now let us say the marketing team looks at the macro trends and deduce that people are going to go for cheaper options owing to unemployment etc.,however in this case marketers are forgetting that their salon chain is luxury and has got a different client base which could be resistant to such changes in economy,so comapny has to be in centre when marketers do research on macroeconomic and immediate environment.

Answer is complete.Thank you!