Question

Why we use sampling techniques in research, suggest the most suitable sampling technique to obtain the necessary data, giving two reasons each for your choice. a) What support do faculty members require in the current covid 19 situation, from a University? b) Which advertisements do people remember watching talk shows? c) How are textile companies planning to respond to the introduction of new taxes?

Answer 1

Sampling techniques are very important in any research, because every research has its own positive and side effects and it is important to evaluate them before they can be used practically.

Sampling techniques are the method to study the effects of the research on a group of people. Researchers use the sampling techniques to calculate the probability of positive and the side effects in a given number of population because you cannot study the effects directly on a large number of population. Researchers have different sampling techniques which have their own advantages and disadvantages. Mainly there are two type of sampling techniques - probability sampling techniques and non probability sampling techniques.

I think Systematic sampling, is the most suitable sampling technique. It is a type of probability sampling technique. As the word, Systematic means this technique is performed in definite steps systematically. Unlike random sampling, in this technique, required number of individuals are are selected at regular intervals to test the research.

The main advantages of this technique are -

1. This technique is very practical because you don't have to gather a large number of people at once. Individuals are selected appropriately and with proper time gap.

2. This technique is easier than the other sampling techniques.

3. If there are any dangerous side effects then the chances of getting hurt people are less in number.

Part A. All the major universities have Research Centre of their own so that innovation can be motivated in the students as well. These researches are very helpful for everyone.

During this difficult time of covid-19, the researchers and the faculty needs the most support from the university to continue the research that can benefit and improve the lives of the people.

The biggest support is to make sure that resources that are required for the research are provided by the University especially to those who are working to fight Covid-19.

The funding that is provided by the government and other organizations should be given to those who are capable enough.

The other faculty members that are not involved in the research should be provided with the medium so that they can teach their students.

The universities should organise a faculty group on social media where they can remain connected together personally as well as professionally.