Question

Environmental awareness all over the world in recent years has created enormous challenges as well as ample opportunities for international marketers.

Critically evaluate this emerging contemporary issue and analyze its impact for international marketers.

Answer 1

Yes this statement is true, that environmental awareness all over the world in recent years has created enormous challenges as well as ample opportunities for international marketers.
The benefits of environmental awareness is that, it provides the opportunities to enhance the market orientation related to the environment friendly products, another benefit is that it creates a new market for all the marketers who believed in the environment friendly goods.
Some of the challenges are as follows:
It has various legal formalities in the working under the environmental awareness system.
It has some limitations related to the environmental issues which indulge in the production of environmental friendly goods.
The production norms are also very difficult in the environmental issues.
There is also an issue related to the cost of the production which is generally high in the environmental related production system.
Some of the major opportunities for international marketers are as follows:
The organic farming is the new dimension of the international market.
The environmental issues related to the future production possibilities.
The environmental issues are most dynamic field for all the world market.
International marketers are also making all the efforts of taking the benefits of the environment related awareness issues.
The impact of the environment awareness on the international marketers are as follows:
It increases the business opportunities.
It enhances the scope of production efficiency.
It creates the new market orientation.