Question

You are designing a new food delivery service that will use drones to get the product to customers faster. Think about who your target market would be? If drones are delivering the product you may have some limitations as to who you can deliver to so make sure you don't say that everyone is your target market. Pick a specific demographic group, using 3 demographics to identify them, and talk about how you would market to them. Will you reach them on social media, television, etc?

When choosing your target market you may segment them by income, age, gender, urban/suburban, etc. Be very specific in the group that you want to go after and why you chose them. Remember that how you market will depend on who it is that you choose for your customer base.

Answer 1

Solution:

Demographic segmentation is considered the market segmentation according to race, age, religion, family size, gender, income, ethnicity, and education. It can be segmented into several markets to help an organization to target its consumers more accurately.
Explanation:
Considering the situation where a new food delivery service is designed using drones so that the customer may receive quick service. For such criteria, the marketer may choose 3 demographics as income, education, and age.
Income :

The delivery service is from the drone which ultimately makes the product pricey. However, the poor may choose to wait instead of spending an extra penny for quick delivery.
Education :

The delivery service is pretty new to the market which cannot be digested by the illiterate or uneducated people. This design would be successful only if the educated sector is targeted.
Age :

It is pretty crucial factors as kids will not be entertained whether they are receiving product quickly or late. The youngster may appreciate such things if they get benefited from the service.