4 indicators of balance scorecard are:
- Indicator of the financial health i.e. how good or bad the
company is progressing as far as the financial part is
concerned.
- Stakeholder specifically customer willingness to continue and
attitude towards the company i.e. what do customers think about us.
What are the satisfaction levels of the customers what more are
they expecting and would they retain with us or not all comes under
customer satisfaction.
- Internal processes: This indicates and track to what extent are
our internal operational activities robust to handle and achieve
the set objective s, what are the drawbacks and improvement areas
and what else operationally a company has to do to achieve the
expectations of the customers in the short as well as long
run.
- Innovation areas: The most important part to succeed as an
organization and stay string in the market is to keep innovating
ideas and implementing the creativity so that customers have
something new to get form the company and their loyalty with the
organization would increase and in this fast changing dynamic
environment the company is competed updated.
Strategy map is nothing but a
diagrammatic representation of what all strategies the companies is
planning to implement in near future. It is usually referred at
times to calculate the approximate budget that would be required by
the organization.