Question

Suppose you need to sell raffle tickets to benefit the local chapter of the Red Cross. The raffle tickets each cost $1 and the raffle prize is a 7 day cruise to the Bahamas. Using what you know about the psychology of influence, state 5 specific compliance tactics you would use to sell raffle tickets. For each compliance tactic you mention, give a detailed description of how you would carry out that tactic to sell raffle tickets.

Answer 1

One of the most difficult things in the world is to make someone believe to whatever you tell them. Persuasion, one off the most important characteristics that a leader or a business salesman holds. People would believe in a message only when they feel that they have some benefit out of it, that's when they pay and receive equal amount of benefit. When it comes to charity, it needs even more persuasion.

Foot in the door - During this level people behave in an altruistic way. It's a scenario where if the intitial request brings a positive result, there's no need for the second part but if the initial request for donation doesn't work, one could use more persuasion using the cruise. Foot in the face - Using this method the person collecting donations bring a guilty feeling for not donating for a good cause because others have done it already.
Low Balling - This method, the fund raiser spends more time with the person explaining about the fundraising and it's purpose when the person denies to buy one the fund raiser brings in the expensive offer of cruise. The person wants to maintain their status among their peers, so they buy one.
Norm of reciprocating - This is very normal way of in influence where the person expects something in return to the money that they spent. So there is a reciprocal benefit for the one who buys the ticket which is the cruise.
Ingratiation - This is about playing with the personality of the fund raiser. If the fundraiser is confident, positie, warm and encouraging, the person would also return the same.