Question

Explain how the Clorox Company had to adapt the distribution of their products the past few months due to COVID. Will there be a permanent change to the marketing channels they use? Use an example to support your response.

Answer 1

Introduction-

About the company- Clorox is a California based company and said to the leading manufacturer of consumer and professional products, the product includes help to make everday life better, everyday it works with approx 8700 employees around the world. It market some of the recognized consumer brand names including namesake bleach and cleaning product.

Clorox company had to adapt the distribution of their products the past few month due to COVID pandemic and they dont want to loose their consumer trust and for which they have some priorities.

• Protecting health, safety and wellbeing of their employees.
• Maximizing supply of their product to the place they are needed and required.
• Supporting caregiver and people most affected by COVID19.

The company focusing on doing every possible thing in order to maximise the supply of their disinfectious product to serve their customer, healthcare workers and other communities , by ensuring that everone have assess to their product which are available at standard price during such pandemic situation , the company is also taking action against the third party pricing.To increase the supply capacity the company takes various steps that result in higher cost for the company i.e operating their factory plant 24*7, by refocusing on manufacturing plant so that it can supply more quickly such measures helps in increasing their supply. The company has made considerable invsetment in order to increase their capacity

The company is channeling its product through e-commerce channel, wholesale distributor and medical supply distributor and also through huge retail outlet. in order to improve distribution during this pandemic situation and in order to increase the assess to more and more number of customer. These channel will now be the company permanent channel of distribution they will be using in future to as this has resulted in increase assess to maximum number of consumer in this harsh situation and resulted in their optimal target efficiency.