One of the classic debates in the popular press is whether all buzz or word of...

One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that if people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters.

Take a position: “All news is good news” and any buzz is helpful for a brand versus. The content of buzz can make or break a brand.

Expert Solution

Rahul Sunny answered 8 months ago

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