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In: Economics

in this simulation it's time for a marketing audit! Bright Road Health Care System wants to...

in this simulation it's time for a marketing audit! Bright Road Health Care System wants to see how responsive they are to market needs and references, and if their marketing strategies are showing a good return on investment. You are a marketing consultant who has been brought in as an objective party to perform this audit. Once the information is gathered, you will identify the top 3 strengths and the top 3 weakness of the organization. Then,you will make prioritized recommendations to turn the weakness into strengths.

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The company has been successful in learning the source of information which best work for the advertising to the generation ab,c community .The one foremost goal was to have the market and positive ijmpact on the community which will involve a effective strategy which is inexpensive because spending too much money will create a negative reputation on the community .The facility can be promoted using the social emails servicfes ,while currently Bright road health care is considering opt-in mode for delivering the message for not getting opposite effect on the message .It seems that they want both positive impact on the comunity along with the market promotion.The objective of the company is to care for the community and portray their real images .Another target is to create a site where they can easily promotes special events for the community they serve to get their involvement.But the concern is that not enough information is posted on the websites

HAVE A GOOD DAY !

Rahul Sunny answered 8 months ago
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