E-commerce, also known as electronic commerce is the process of
buying and selling of goods and services online, via internet, all
over the globe. In todays digital era, e-commerce is more
convenient, time saving, easy to update and comes with many more
advantages and thus becomes an important way of doing business in
the modern age. However, there are also concerns with this emerging
technology.
There are different types of e-commerce, such as:
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Business (C2B)
- Consumer to Consumer (C2C)
- Business to Administration (B2A)
- Consumer to Administration (C2A)
Some of the most important features
of the e-commerce, which also makes them more attractive and
profitable are as follows:
- Global reach:
Unlike traditional forms of businesses, e-commerce enables to reach
consumers worldwide, without much additional effort. It is quite
obvious that when a business has global reach, it would also enable
to make a larger profit.
- Usefulness:
E-commerce has a unique advantage of converting the visitors of a
particular into its customers. And the rate of converting the
visitors into buyers is high in e-commmerce compared to the
traditional business models.
- Cost effecient:
E-commerce helps in reducing the costs incurred to a great extend,
as there is very less expenses made on marketing and
advertisements.
- 24*7 Availabilty:
From customer point of view, this becomes one of the most important
aspect of e-commerce. The customer service is available 24*7. Also,
before placing the order, buyers can get the reviews about the
product, which is completely absent in the traditional models.