Question

Explain each of the consumption typologies for valentine's day:

1. Consuming as experience.

2. Consuming as integration

3. Consuming as classification.

4. Consuming as play.

Answer 1

Assuming "dining out" to be the consumption object during valentine's day, as a large majority of people(couples spending valentine's day together) spend money on this utility(dining out) , the four consumption behaviors can be labelled as follows :
1. Consuming as experience - This typology is how the consumer experiences the dinner(consumption object) as a societal experience and also to facilitate the consumer's relationship management.

2. Consuming as integration - How the dinner(consumption object) becomes a part of a consumer's identity; A dinner out becomes a social identifier for a consumer per se and he/she can accessorize that object maybe by adding small modifications, e.g.- say a dinner date with some flowers or music.

3. Consuming as classification - The consumers use the dining out factor to classify themselves with respect to others as a factor which contributes to that consumer's social success, i.e. how the consumer is perceived by others.

4. Consuming as play - This attribute is more relatable towards self entertainment. When we reflect on this type of consumption, it is kind of shallow wherein the consumer just treats the "dining out" as a way of keeping oneself engaged and not feeling left out,viz. playful interactions over a dinner date.