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In: Economics

In recent decades, Starbucks is considered as one of the main representative of coffeehouse chains’ rapid...

In recent decades, Starbucks is considered as one of the main representative of coffeehouse chains’ rapid development in the world. Find, write and discuss five characteristics that helped the brand to rapidly develop globally.

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Expert Solution

Answer) Following are the five characterstics that helped the brand to rapidly develop globally

  1. Uniqueness/Product differentiation-With the amount of flavors available it is easy to attract people with different tastes for coffee,it is like everyone can get one.
  2. Ambience-Ambience around the world of Starbucks is at a different level which gives people almost an opportunity to do different things,like meetups,meetings,hangout with friends,interview,refreshing etc.
  3. High end-A lot of people pay high for the experience,they want to experience what the hype is about which itself is an excellent characterstic of brand.
  4. Marketing of brand-Be its logo or its campaigns,they all bear such a unique impression in one 's mind that it becomes such a global brand with such global logo and facilities.
  5. Consistency-Hallmark of great businesses is consistency which is delivered everytime you have starbucks product which increases trust and leads to people trying it as soon as starts owing to the same.

Answer is complete.Thank you!

Rahul Sunny answered 8 months ago
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