Question

Is uber engaged in any of the cooperative strategies:

1) Who is/are the partner company/companies?

2) What is the type of cooperative strategy that uber uses?

3) What is the purpose for the cooperative strategy?

4) What are the results of the cooperative strategy?

Answer 1

Yes, uber had engaged in many of the cooperative strategies.

1). Uber's partnership companies are airtel, starwood, hilton, paypal, amex.

2). The type of cooperative strategy that uber uses is sustainable competitive advantage. It also follows geographic and demographic segmentation.

3). Non commercial cars was used by the uber drivers. Thus it provides the customers to prevent from the tax and high charge problems on using a usual taxi service. Uber also provides many discounts to the customers and bonuses and upgrades to the uber drivers. Thus uber provides great benefits for their customers and uber drivers.

4). Due to these benefits, people will always use uber service for thier transportation purpose. Since uber drivers have their working time period flexibility, it can give a great relief from the stress. Thus the number of uber drivers will always tend to increase.

Thus the uber company can expand their services in future.

Thanks!..