Question

Select two different media items, and compare how you react differently to each (remember, "media" does not necessarily mean electronic). Draw conclusions about the effect of a medium on the ability for a message to persuade you

Answer 1

Journalism and media are considered as the fourth pillar of democracy because it plays a significant role in shaping modern culture like America. The culture of America is also known as mediated culture. citizens and communities are constantly bombarded with information from the various type of source like T.V, magazines, billboards, radios etc. These different type of sources promotes various kind of products, moods, culture, attitude, and sense of belonging to the specific ideology.

Mass media makes celebrity concept possible by spreading their reach to distant audience. Media saturation is at its peak in the 21st century. we can easily find the television in poorest homes. It shows the reach and impact of mass media on the public.

Hence, it is the responsibility of media to be not biased and not influenced by the particularly biased view of one ideology. Standards in media and journalism are very important because media should be corrupt and biased.