Question

Write a paper that identifies at least four differences and four similarities in mobile marketing in each region of the world listed below:

East Asia

Southeast Asia

India

Middle East

Africa

Central and South America

North America

Europe

Answer 1

Differences and similarities in international mobile marketing:

• Display of ads and receipt of responses- Mobile browsers work differently in different countries, some use Google chrome more (America, Europe), some use UC browser only (like China), in some Internet Explorer (India) is widely used. So length/ time/ content/ quality/ display of Ads, differs and so will response from the prospective or current customers will vary. Also technology usage level also differs by people in each of these countries. Americans and Europeans could be too advanced, while Indians & Asians are relative less technology pro. Africans are least.
• Cost of Ads differ widely, as consumers’ purchase power parity for spending on internet technology/ mobile apps/ product buying vary, subject to inflation and disposable income. Americans and Europeans tend to higher compared to Indians and Asians. Africans have even less. So revenue earning per customer has wider differences.
• Usage in terms of volume/ number of customers- India and Asian countries are heavily populated and count with most number of mobile phone users across the world. Hence distribution of mobile Ads is more here compared to Europe or America. Africans still lag behind in number of users.
• Cultural difference is another reason for the difference in Ad views or Spend or Buying products via Ads. Consumer behaviour, taste, preference and likings for different products (example- food/ clothes/ financial products etc.) are pretty different and vary on with huge deviations. European and Americans being developed economies are already trendy in online shopping via mobile Ads/ Apps, while India and Asia countries are still on brisk of getting feel of appropriate payment and product delivery risk via online shopping or via Mobile Ads. They still generally use it for getting information about products and relative discounts. While Africa does not have developed much potential for Mobile Ads buying and still rely more on traditional marketing