A vice president of marketing for your company has been
charged with embezzling nearly $100,000 from...
A vice president of marketing for your company has been
charged with embezzling nearly $100,000 from the company. The vice
president allegedly submitted fraudulent vendor invoices in order
to receive payments. As the vice president of marketing for the
company, the vice president is authorized to approve the payment of
invoices submitted by third‐party vendors who did work for the
company. After the activities were uncovered, the company responded
by stating: “All employees are accountable to our ethics guidelines
and procedures. We do not tolerate violations of our ethics policy
and will consistently enforce these policies and procedures.” Use
outside resources/references where applicable.
How would you evaluate the internal controls of the
company?
Do you think there are companies that develop comprehensive
ethics and compliance programs for mid‐ and lower‐level employees
and ignore upper‐level executives and managers?
Is it an ethical issue if companies are not forthcoming
concerning fraudulent activities of top executives in an effort to
minimize negative publicity?
Solutions
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(Marketing in Healthcare)
You have just been hired as the Executive Vice President of
Sales and Marketing for a national HMO company that until recently
was very successful (both revenue and profit growth) selling
traditional HMO plans as its only product. During the last two
years, revenue and profits declined, and new sales have slowed
dramatically. The Board and CEO of the company recruited you to
help the company achieve a strategic goal of 15% growth in revenue
and profits...
cenario You are the global marketing vice
president at Dyson. You have been asked to attend a meeting with
James Dyson, the company's founder. Dyson's CEO and the head of
Dyson's New Product Innovation department will also be in
attendance. "Thanks for meeting with me today," James says. "Market
intelligence has shown that our major competitors—Hoover, Shark,
and Bissell—are all developing new cordless vacuum cleaners with a
longer battery life than what's currently available." James Dyson
looks to you: "I...
The procurement manager from a large merchandising firm has
called your vice president for production to get a price quote for
an additional 250 units of a given product. The vice president has
asked you to prepare a cost estimate. The number of hours required
to produce a unit is 4. The average labor rate is $16 per hour. The
materials cost $22 per unit. Overhead for an additional 250 units
is estimated at 35% of the direct labor cost....
You are the director of operations for your company, and
your vice president wants to expand production by adding new and
more expensive fabrication machines. You are directed to build a
business case for implementing this program of capacity expansion.
Assume the company's weighted average cost of capital is 13%, the
after-tax cost of debt is 7%, preferred stock is 10.5%, and common
equity is 15%. As you work with your staff on the first cut of the
business case,...
You are the director of operations for your company, and
your vice president wants to expand production by adding new and
more expensive fabrication machines. You are directed to build a
business case for implementing this program of capacity expansion.
Assume the company's weighted average cost of capital is 13%, the
after-tax cost of debt is 7%, preferred stock is 10.5%, and common
equity is 15%. As you work with your staff on the first cut of the
business case,...
You are the director of operations for your company, and
your vice president wants to expand production by adding new and
more expensive fabrication machines. You are directed to build a
business case for implementing this program of capacity expansion.
Assume the company's weighted average cost of capital is 13%, the
after-tax cost of debt is 7%, preferred stock is 10.5%, and common
equity is 15%. As you work with your staff on the first cut of the
business case,...
You are the director of operations for your company, and
your vice president wants to expand production by adding new and
more expensive fabrication machines. You are directed to build a
business case for implementing this program of capacity expansion.
Assume the company's weighted average cost of capital is 13%, the
after-tax cost of debt is 7%, preferred stock is 10.5%, and common
equity is 15%. As you work with your staff on the first cut of the
business case,...
The senior vice president for marketing at a Hotel believes that
the company’s recent advertising of the hotel has decreased the
average room idle rate. To test the hypothesis, random sample of
daily idle rates (in percentages) before the advertising is
collected. A similar random sample of daily idle rates is collected
after the advertising took place. The data are as follows.
Before (%) 8 17 12 21 19 10 After (%) 6 10 1 11 17 8
Is there...
The Vice President for Sales and Marketing at Waterways
Corporation is planning for production needs to meet sales demand
in the coming year. He is also trying to determine how the
company’s profits might be increased in the coming year. This
problem asks you to use cost-volume-profit concepts to help
Waterways understand contribution margins of some of its products
and decide whether to mass-produce any of them.
Waterways markets a simple water control and timer that it
mass-produces. Last year,...
The Vice President for Sales and Marketing at Waterways
Corporation is planning for production needs to meet sales demand
in the coming year. He is also trying to determine how the
company’s profits might be increased in the coming year. This
problem asks you to use cost-volume-profit concepts to help
Waterways understand contribution margins of some of its products
and decide whether to mass-produce any of them.
Waterways markets a simple water control and timer that it
mass-produces. Last year,...