Question

Suppose you have just joined a startup drug delivery company as the President and CEO. What will be your possible strategies to run this company so that you can bring an antisense oligonucleotide product in the market from the treatment of liver fibrosis? Remember, you need to generate money by attracting investors, you need to take care of the stock price of your company and moral of your employees.

Answer 1

As the president and CEO of the startup, the strategies and decision-making process are required to be fixed with a constant focus on the deep sense of the market analysis. To bring an antisense oligonucleotide drug in the market for the purpose of the treatment of the liver fibrosis, it requires attracting the investors who will grant this product in the market. The first approach is to identify the potential hospitals or clinics who are directly or indirectly involved in this particular type of diagnosis. A deal has to be finalized that the doctors of the particular healthcare organization who will recommend that drug to the patients as the price is also lower as compared to the same category of the other brands in the market, it will effective for the patients to buy from the market also the market outreach will be at a high rise.
Medical representatives associated with the organization's likely need to visit doctors/ practitioners who are specialist in this field and required to maintain the rapport so that the medicines get accepted to their knowledge and they should recommend it to the patients. The local medical shops and online medical stores are required to be enlisted with this product at affordable prices with some discount as compared to other brands. This will increase the demand across the global network and simultaneously profit will be increased.  

All areas like meeting doctors, involvement of medical representatives, and hospital/ healthcare/ clinic visits are required to be done with the best possible methodologies by convincing them at most possible ways about the speciality during the treatment and affording capabilities of prices are likely required to be done with positive sense by keeping the vision and goal to explore the drug in the market at the highest priority.