Question

What is the relevancy of environmental factors to an annual marketing plan?

Answer 1

Break students into groups and assign each group a hospitality operation. Ask them to identify environmental factors that the company should consider when developing their annual marketing plan.

 

Environmental factors become a crucial variable in the determinant of the overall success of a marketing plan. Ignoring environmental factors could yield a disastrous outcome for all concerned parties. While environmental factors cannot be physically controlled, staying aware of these factors allows marketing managers to prepare the necessary tactical response.