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Provide an example (other than one given in this chapter) of the use of SoLoMo marketing

Provide an example (other than one given in this chapter) of the use of SoLoMo marketing by a hospitality company.

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This is a good in-class activity or an assignment. Increasingly, location-based marketing is going mobile, reaching on-the-go consumers as they come and go in key local market areas. This is SoLoMo (social+local+mobile). For example, a local restaurant can decide to implement SoLoMo marketing, using platforms such as Four-square, Yelp, and Facebook to offer deals only to those located in your neighborhood or city. There are also new sites being developed for SoLoMo marketing including Kapture, SidewalkAd and LocalBox.

In-class activity: Explore SoLoMo (social + local + mobile) marketing, where businesses leverage platforms like Foursquare, Yelp, and Facebook for location-based deals.

 

Junaid answered 8 months ago
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