Question

Group Case Study Assignment on IKEA

For your group assignment, I'd like you to engage in a strategic investigation of one of the companies listed or your own selection—with instructor’s approval. First, you will define the larger strategic context, specifically focusing on the industry and generic strategy. Then you will identify your company’s core competencey.

Finally, you will comment on four potential strategic initiatives that you suggest your company take to grow their business. In all instances, you will need to USE FRAMEWORKS (the models we have studied) TO JUSTIFY YOUR ANSWERS. As you're doing the analysis, please answer the following questions in a clear, concise and logical approach. Remember, how you support your answer is more important than the answer itself. Please keep in mind that grammar and spelling are as important as your analysis.

PLEASE ANSWER THE FOLLOWING QUESTION AND CITE SOURCES USED BASED ON THE COMPANY IKEA

3. Next, what is your company’s Core Competence? To get to the core competence: Begin with your company’s generic strategy, which will influence its Value Chain. Create a value chain for your company that reflects its generic strategy. For a model of this, take a look at the text P71, fig 6.2, Reed’s Value Chain. Technological Development is the third horizontal item in the Reed’s VC and it reflects Reed’s core competence. Each item in the VC supports the generic strategy of the company and its core competence. Keep in mind your company may more than one core competence or like Best Buy have many with a likely GS being SITM (in a good way in Best Buy’s case). Once you have completed the VC, DRAW A CORE COMPETENCE TREE that covers their End Products, the Business Units, the Core Products, and then the Core Competence. Work from the top down to hone in on the core competence. Make sure your tree is clean, compact, and flowing -if something doesn't align or fit, justify for me why it doesn't. Lastly, administer the three-part core competence test and comment in detail on whether your company passes it. Explain why or why not?

Answer 1