Question

Consider Facebook and other social networking sites. Have you heard others express reasons for using Facebook that aren't reflected in the typology proposed by Alan Rubin?

Answer 1

Social media is a widely used platform today to connect thousands of people accrues the globe with no time. As the world has diminished along with all its knowledge at our fingertip, it is also important to take into consideration the various possibilities of using social media

As Alan Rubin’s typology of eight motivations can account for why most people use Social media like TV, Facebook and other social sites.

1.Passing time

2. Companionship

3. Escape

4. Enjoyment

5.Social interaction

6. Relaxation

7. Information

8. Excitement

Apart from the above mentioned reasons, people also relay on the social network for various other reasons as mentioned below.

1. Remembering birthdays or any other special occation

This is the primary reason people log into FB every morning – to see if any of their friends has his/her birthday today. This feature in the social platform like Facebook allows people to feel belongingness with each others. The feeling of left out during the birthdays are resolved by this equation of the social media.

If this feature was not there – every person would have his feeling of being left out on their own birthdays. Thank god for FB and it’s wall and so many “heartfelt” birthday wishes.

2. Ranting about a random topic

Starter kit for a person who aspires to rant well. Also, there is this huge misconception where people think that what they are saying is actually making a difference. For instants the politics makes use the social media platforms to get into the life of the common man, since, it is very easy but most effective means to do so.

3. Making people jealous by posting awesome picture

A research conducted showed that 52% of the people who posted pictures of themselves on facebook, did it to make other people jealous.

Social media isn’t what it used to be, but it has evolved into a platform where you can execute a multitude of tasks. If you observe carefully, it is no longer a place where you just keep in touch with people. It is expanding its reach into all facets of our lives.

4. To Organize and Optimize Campaigns on social media

Campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic. They’re designed to help you optimize and measure your results for each objective across multiple ad sets and ads.

Each campaign can feature multiple ad sets, each of which has its own budget and schedule. You can also organize each ad set to represent audience segments, like people who live near your store. This will help you control the amount you spend on each audience, decide when they will see your ads, and measure their response. The ad delivery system will optimize delivery for the best-performing ad in an ad set.