The external forces which drives the change in organization are
as follows –
- Economics – The change in economic policies and economic
factors drives the organization to adjust themselves according to
the market or prevailing industry, Any economic reforms which
effects the consumers of the product which organization is
manufacturing can tighten the financial belts of the consumer,
while change in strategies such as modifying the product line
according to industrial standard can effect organization.
- Technology –An essential and most important characteristics of
technology is that it become obsolete in period of time thus it
does not provide a guarantee that it remains at a constant level
for the lifetime so it’s important for the organization to upgrade
their technology time to time.
- Competition –The performance of the organization depends at a
large extent on the competitor in the industry, the competitors may
attract the consumers in the market by providing lucrative offers
by simply by price cutting method.
- Political Factors –Political factors influence business in many
ways like the ruling party may introduce any reform which may not
be in the favours of the organization or vice versa, thus all the
big organization try to please the government time to time so that
market regulations are always in their favour.
The internal forces which rives the changes in the organization
are as follows –
- Change in management style in the organization effects the
employees working scenario, employee’s takes time to adjust to the
new working condition culture thus it effects the overall
organizational performance.
- The overall organizational objective defines how and where the
organization will reach in coming years, thus to have a predefined
and well set organizational goal is important.
- Innovation and creativity in the organization among the
employees are necessary, any organization whose employees are not
innovative and creative may perform well in short term but will
surely fail in the long run.