Question

identify a new initiative utilizing new technology in your organization or a health care organization with which you are familiar. (Examples: online training for annual competency training, tele-visits, a move from traditional servers to cloud data management, operations systems in place in supply chain management, bar coding, inventory management, etc.) Once you have identified the initiative, conduct an online search to find information about IT implementation for similar initiatives in other industries.

The Assignment:

In 3–4 pages, describe the operational impacts of the new initiative you identified. Explain how the initiative transformed your organization. Apply your observations about other industries to your analysis of the initiatives in your organization. Assess how the common traits of a successful IT transformation apply to your organization.

Answer 1

Integration of traditional media as well as digital media which is considered as new media type is very essential for any organisation to survive into the market. Integration of new and old platforms are very essential to create an equilibrium between operation who prefers new media and old medium for the marketing Communications.

Media Agencies are the finest examples of media integration of new mediums and old mediums. They have successfully integrated the newspapers into the digital platforms. Getting the newspapers over the E -platform and creating convergence through different mediums of traditional media.
For an example putting up news from newspapers (traditional medium) to the Twitter(new medium) are basically done by each and every Media company in the world. Without this is specific change media companies would go out of business and would not be able to compete in the specific situation.

For aligning traditional and new media for Healthcare networks, complementary promotional strategies should be implemented. By using the billboards as well as print advertisement along with the digital promotional strategies which directly deals on the digital platforms like internet and other digital mediums. Traditional linkage with the different tools should never be left.

Creating a multidimensional promotional approach which directly involved traditional mediums as well as additional mediums as the main tool of promotion is also very beneficial strategy which can be used by the Healthcare providers. Using Facebook twitter and other digital medium for marketing and implementing the tradition medium such as posters and flyers and integrating links of social media in those flyers would be very beneficial for health care as an organisation to create promotional events for them.

Digital marketing should be used to reach the traditional communication customers. It can directly increase the overall level of implementation towards the customers. Taking the help of the experts from the traditional media to implement new strategies into the digital Medium School also be very beneficial for the Healthcare organisations to maintain a relationship towards that customers and to improve the overall service.

Integrating new and traditional media could be troublesome for many organisations as it is very hard to maintain. limitation of the integration of search strategies into the organisational structure of a company can be very risky or it can shift all the customers to the digital platform which is highly competitive. Integration method is complex and it could not be used in smaller scale businesses.

Implementing electronic health record into the system could give competitive advantage to the Healthcare organisations it's been implemented in. Electronic health record systems are very essential for today's Healthcare organisation as they increase the overall support of the structure and provides a very good system for storing and managing the Healthcare a record more efficiently.

Maintaining the privacy of the Healthcare record system these factors should be kept in mind.

Using certified equipments.

Using certified equipment for the electronic health record system would definitely increase the privacy concerns regarding manufacturer data theft as well as it would also provide a better back and support for the organisation.

Limited access

Record system should only provided to the person who is required to access the specific type of data. Different passwords as well as security authentication should be used to maintain privacy of the data as nobody else other than the required professional could access the Healthcare record regarding a patient.

Secure network

For electronic health record system, secure network should be used to ensure the privacy regarding the storage of the data inside the system. Using a secure network would definitely increase the overall privacy of the data in the Healthcare network.

Beginning the security of the Healthcare network is very essential to overcome any situation regarding the data theft as well as losing the control over the electronic health record system.
following solutions could be used.

Using well known service

By using well known and trustable supplier for the electronic Healthcare management system inside an organisation, overall level of security could be widely increased. Implementing the reputed electronic health record systems would definitely help an organisation to maintain their highest security levels as the reputed electronic health record system are very well known for protecting data as well as better possibility.

Training employees.

Training employees about using electronic health record system efficiently would be very beneficial for an organisation as it would definitely increase the level of understanding of the employees towards the Healthcare management system which would result in better security in terms of security breach.

EHR isolation

Isolating the electronic health record system from the mainstream internet would definitely eliminate the fear of data been stolen by the hackers. Isolating the electronic health record system from the mainstream internet would also be beneficial in managing and providing high speed networking system using intranet.

By using above solutions and Organisation can easily increase the level of privacy and security for the electronic health record systems.

Reference -

https://www.healthit.gov/providers-professionals/guide-privacy-and-security-electronic-health-information

http://journalofethics.ama-assn.org/2012/09/stas1-1209.html