Question

What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

Answer 1

These days the consumers are bombarded with advertisements. Repetitive advertisements can help consumer turn its outlook towards the products. For during any sports commercial showing advt of soft drinks everytime has made people change its outlook towards such soft drinks. Advertising which has emotional appeal and which comes with variations as per the consumers also makes the product do well. For eg the insurance advts are shown with great financial planning for the loving kids or for the old parents etc. People quickly fall for the emotions compared to plain facts.

Consumer advt which has popular hero or a superstar also helps the product in gaining the market. Hence many a time s a particular sports hero or film hero is shown for new launched car. Same is the case with any fairness creams, or hair dyes or shampoos. Film heriones are used to convince the advantages and the effects of the product.

Similarly starts are high in demad for the basic vaccination day. Such as Amitabh Bachhan reminding people about polio dose day in India.