Question

• What new Big Data trends in the field of sports do you think will impact the sport and audiences the most? why?

Answer 1

Answer

i)

Yes, data is now being collected in sports across the world to help guide teams to victory. Whether you’re a basketball fan based in the United States, or a football fan in Europe, you can expect to see big data increasingly influencing this massive industry.

ii)

Globally, the professional sports market is worth over $90 billion; this offers a big opportunity for big data. Just as other industries are using data to reach and connect with their audiences, so is athletics to enhance both the player, organization and fan experience.

iii)

Big data is more of a long game in some contexts, setting the stage for the future rather than the present. In the ultra-competitive Olympics, where training is a full-time job, athletes are looking for any edge they can get along the way. Coaches are beginning to collect training data on young athletes, hoping to gain some insight into what makes top athletes succeed in the Olympics, and which factors play the biggest role. This data is also helping Olympic competitors learn more about the challenges they face during training, such as the clash between strength training and endurance training for rowers.

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