Question

What factors have led to the growth of online retailing in the last fifteen years?

Answer 1

Ans:- There are various factors which lead to the growth of online retailing like:-

a). Trust of consumers on online medium has increased.

b). Cash on delivery feature provided by online retailers has further increased confidence in consumers.

c). The digital medium has frequently increased due to smartphones, low internet charges and consumer friendly apps provided by online retailers.

d). Replacement guarantee provided by online retailers in case of a defective product has incresed confidence of customers.

e). It saves time of transit to the shop and bargaining with shopkeeper.

f). easy payment options provided by online reatilers like credit card, debit card, net bankning, EMI option has further lead to the growth.

g). Range of products offered by online reatilers can't be matched by shops in terms of brand, price, quality etc.

h). Online retailers also provide comparison option among products based on features, prices, guarantee, after sales service etc.

i). Customers also check feedback of the product before making the purchase.