Question

e. Initiating and promoting the MY Panera loyalty program, off-premise catering services, and selling an assortment of Panera-branded products through various types of retail outlets.

Answer 1

answer-

PANERA BREAD-

Panera bread is the most popular bakery company. it also deals in fast casual restaurants in united states. panera bread is already popular brand & have huge customer base. but it also provide its customers various facilities for thier convenient. they promote & initiate various marketing strategies to satisfy thier customers & attract potential customers.below are the some programs & strategy initiated by the panera bread.

1- MY Panera loyalty program-

basically this program is initiated by the panera bread with a view to provide unexpected & delightful services & rewards to its customers dining in cafes or restaurants of panera. this program helps to build a cordial & smooth relation between tha panera & its customers. in this program, customers are provided loyalty points which are regulars & loyal customers. following benefits are given under this program like-

• testing for new edition to the menu by its exclusive customers.
• exclusive invitations to its restaurants.
• free meal to its exclusive or loyal customers etc.

2- off-premise catering services-

panera bread also initiate this services just improve the customer experience by ordering food & other edible items to thier door steps. this service is called off-premise catering because customers do not have to come to cafe or bakery of the panera only they just have to order the food & panera will deliver them in time. this strategy is adopted by many other food companies like mcdonalds,kfc etc.

3- selling an assortment of Panera-branded products through various types of retail outlets.-

there is an increasing demand of retail outlets or departmental stores in most of the places because through retail outlets people can buy various items from various brands & companies under one roof.seeing the demand of retail outlet, panera took the opportunity to increase its sale of products & start to assort its panera branded products & Sell them throug these departmental stores or super marketsor discount stores etc.

this method not only increase the sale of panera but also saves the time of the customers to go one place to another which they can find under one roof at reasonable price.

*above answer is described according to my knowledge & perspective.hope this would help you in your study.