In: Accounting
Disk City, Inc. is a retailer for digital video disks. The projected net income for the current year is $2,770,000 based on a sales volume of 290,000 video disks. Disk City has been selling the disks for $23 each. The variable costs consist of the $10 unit purchase price of the disks and a handling cost of $2 per disk. Disk City’s annual fixed costs are $420,000.
Management is planning for the coming year, when it expects that the unit purchase price of the video disks will increase 30 percent. (Ignore income taxes.)
Required:
Contribution margin per unit = Selling price per unit - Variable cost per unit
= 23 - 12
= $11
Contribution margin ratio = Contribution margin/Selling price
= 11/23
= 0.4782608696
1.
Break even point (in units) = Fixed costs/Contribution margin per unit
= 420,000/11
= 38,182
2.
Projected sales volume = 290,000 x 110%
= 319,000 units
Net income = Sales x Contribution margin ratio - Fixed costs
= 319,000 x 23 x 0.4782608696 - 420,000
= $3,089,000
3.
unit purchase price of the video disks will increase 30 percent in the coming year
Hence, purchase price of disc = 10 x 130%
= $13
Variable cost per unit = 13 + 2
= $15
Contribution margin per unit = Selling price per unit - Variable cost per unit
= 23 - 15
= $8
Contribution margin ratio = Contribution margin/Selling price
= 8/23
= 0.347826087
Sales to earn the target profit = (Fixed costs + Target profit)/Contribution margin ratio
= (420,000 + 2,770,000)/0.347826087
= 3,190,000/0.347826087
= $9,171,250
4.
Let the desired selling price be = $Y per unit
Contribution margin ratio = Contribution margin/Selling price
0.4782608696 = (Y - 15)/Y
Y - 0.4782608696Y = 15
0.5217391304Y = 15
Y = 15/0.5217391304
Y = $28.75
Hence, selling price in the coming year = $28.75